Tag: advertisers
Advertisers have lingering questions for YouTube after the latest controversial report...
Last week’s report into ad targeting and child safety protocols on YouTube from Adalytics has rekindled a war of words between the research outfit, and...
Ad tech firm Peer39 is letting advertisers block Maui wildfire coverage
August 21, 2023 • 3 min read • By Kayleigh Barber Ivy Liu The wildfires in Maui, which have left a devastating toll on the Hawaiian island,...
Yaccarino Says Advertisers are Coming Back To X in First Major...
New X chief Linda Yaccarino says the company is close to breaking even, while the re-brand to X has been popular among users, according...
Why advertisers in Canada are pulling out of Instagram and Facebook
Stingray Group announced on Tuesday that it will 'immediately suspend' all advertising on Facebook and Instagram in Canada.Bye bye, Facebook.Credit: Mashable illustration / Bob...
Advertisers further probe ad buying transparency on YouTube, despite platform’s protestations
One month after the publication of a hotly contested report on the transparency of media buys on YouTube, advertisers are probing the industry’s largest...
Google Sued by Advertisers for Allegedly Inflating Video Ad Metrics
A purported class action claims the search giant misled advertisers about its "TrueView" ad program by making the ads muted, autoplaying videos and serving...
X tells advertisers to spend $1,000 per month or risk losing...
Amid its rebranding to X, Twitter is reportedly hardballing advertisers in an effort to increase its bottom line. Reports earlier this month suggested that...
